Damian Marley and Skrillex strike gold with ‘Make It Bun Dem’

Damian Marley can celebrate even more success of 'Make It Bun Dem,' his 2012 collaboration with American producer, Skrillex. The song has now been certified gold.

Damian Marley can celebrate even more success of ‘Make It Bun Dem,’ his 2012 collaboration with American producer, Skrillex. The song has now been certified gold.

by Jodee Brown

Damian ‘Jr. Gong’ Marley can celebrate some history on the day his late father, Bob, would have celebrated his 69th birthday was born as Make It Bun Dem, the chart-topping collaborative effort with American producer, Skrillex has been certified gold by theRecording Industry Association of America (RIAA).

It was announced Thursday morning that the song, initially released in May 2012, achieved the prestigious status after over 501,000 copies of the song were sold in the United States, according to Soundscan. This makes Marley the first Jamaican artist to go gold sinceGyptian, whose award-winning single, Hold Yuh(2010) achieved similar status last June.

Make It Bun Dem continues to do well chart-wise, currently holding third spot on Billboard Magazine’s Digital Reggae Singles Chart, previously holding top spot on that chart for several weeks. The single also reached charts in the U.K., Australia, France, Sweden, Belgium and Austria, among other countries and, combined with the official video, has over 115 million YouTube hits.

Marley has struck gold before, as the international Reggae superstar earned similar status for his Grammy-winning album, Welcome To Jamrock as well as his single of the same name, which has sold close to 580,000 copies.

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Shaggy’s new album flops early on as Reggae projects struggle to sell in U.S.

Shaggy's new album, 'Out of Many, One Music' has struggled for commercial success in the United States, failing to reach 1,000 copies sold in its first week..

Shaggy’s new album, ‘Out of Many, One Music’ has struggled for commercial success in the United States, failing to reach 1,000 copies sold in its first week..

by Jodee Brown

Despite quality music being produced as part of Reggae music’s apparent renaissance, many of Jamaica’s top Reggae acts continue to garner paltry album sales figures in the American market, with Grammy-winning singjay,Shaggy becoming the latest victim of this downward trend.

According to reports FridayOut of Many One Music,the new Sly and Robbie-produced album released by Shaggy has struggled to make headway since its unveiling on Sept. 24, only selling 741 copies in its first week, according to the Nielsen Soundscan, whileplacing third on the Billboard Reggae Albums chart.

These figures are a distant cry from the success of his most successful album commercially to date, Hot Shotwhich was certified diamond in the United States, selling over 20 million copies worldwide since its release in 2000.

Out of Many, One Music features hits such as, Fight This Feeling, alongside fellow Reggae legend, Beres Hammond as well as You Girl alongside Grammy-winning R&B singer/songwriter, Ne-Yo.

Shaggy’s album, however, is just a microcosm of the continuing struggle endured by Reggae music with regards to garnering respectable sales in the U.S. market. 9ineKemar ‘Flava’ McGregor Reggae album featuring acclaimed blues singers, Musiq Soulchild and Syleena Johnson topped this week’sBillboard Reggae Albums chart, despite only selling 955 copies in its debut week.

Snoop Lion’s Reincarnated album, which has sold over 70,000 copies to date, has sold just under 900 copies this week while the remainder of albums on the Billboard Reggae Albums top 10 chart failed to sell 1,000 copies this week.