Twin of Twins ‘LEAD’ by example: Deejays form group promoting unity in Dancehall

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With more Dancehall artistes doing songs and events promoting togetherness within the Jamaican music industry, a pair of prominent entertainers seeks to achieve similar unity with the forming of a new organization.

According to reports, popular comedians turned deejays, Twin of Twins have decided create a group called Leadership for Empowerment of Artistes in Dancehall (LEAD), aimed at unifying the Dancehall industry while creating a defense mechanism against people and organizations who oppose the genre.

The Twins, Patrick ‘Curly Lox’ Gaynor andPaul ‘Tu-Lox’ Gaynor opted to create LEADgiven that Reggae music has a governing body that voices issues pertaining to that genre, the Jamaican Reggae Industry Association (JARIA). However, given that Dancehall has no such group, Twin of Twinsdecided to use LEAD as an outlet for artistes within their genre to voice their concerns.

Additionally, the Twins insist that Dancehall music has been mistreated and misunderstood for a long time, suggesting that such a group should have been formed a long time ago.

Several entertainers have been doing their part to promote unity in their industry this year as veteran deejays, Wayne Marshall andEsco did singles featuring a plethora of Dancehall artistes signifying togetherness.

Marshall penned the song Go Hard this past summer, featuring high-profile acts such as Damian ‘Jr. Gong’ Marley, Bounty Killer, I-Octane, Assassin, Aidonia and incarcerated Dancehall superstar, Vybz Kartel.

Esco’s single, Haters Warning was also aimed at promoting unity in Dancehall as it featured deejays such as Chino, Chan Dizzy, Bramma, Rholin X and the aforementioned Bounty Killer.


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