by Jodee Brown
Internationally acclaimed Reggae singer, I-Wayne continues to voice his displeasure with the current structure of the Jamaican music industry and lays blame squarely on the entertainers who promote ‘filthy music.’
Having previously expressed his concerns with the industry’s direction, I-Wayne insists that corruption has become rife within the local system while chastising its members for allowing said system to reach such a low point.
“The system just promoting pure negativity. Memba di music is life because a that it reflect, and wah them a promote now nah help wah gwaan inna di society. Once di meditation nuh right ,di people nah go right. As soon as dis filthy system end, all this crap will stop,” I-Wayne told the Jamaica STAR.
The Drug and Rum Vibes points to the controversial payola or ‘money pull up’ system as one of the biggest reasons for the music’s impending decline; intimating that too many entertainment personalities have chosen to promote songs which don’t offer positive messages.
“Di ones dem just decide seh a freak dem a promote! Mi realise seh dem jus a fight what is good and a promote pure filth. Probably me nuh have enough money as the filthy one dem, that’s why mi a get the fight,” he said.
Additionally, I-Wayne highlights a diluted crop of talent as another reason for the industry’s perceived downfall in quality.
“That a one a di main reason why dem nuh see I-Wayne. Dem just promoting filth an a try stifle di goodness. Yuh have some hungry-belly people inna Jamaica who will tek yuh things, but overseas people who have dem money will run dem weh and seh ‘Yuh caan buy mi out. But mi deh yah same way. Mi nuh run out, mi nuh gone nuh weh,” he said.
Known for classics such as Life Seeds, Lava Ground and Book Of Life, I-Wayne issued a stern challenge to fellow industry players to clean up their acts before it’s too late.
If dem fair, tell dem fi play di righteous, good music as much as dem a play di filth and see if di good nuh overthrow wah dem a play now. Dem up to dem neck in filth and it soon reach dem mouth. Every day dem get up an a sing ’bout car rims and tyre,”
Despite his convictions about the industry, I-Wayne expressed his satisfaction with his latest album, Life Teachings which was initially released last October. Featuring fellow prominent acts such as Agent Sasco and Etana, Life Teachings has become both a commercial and underground success.
According to I-Wayne, he continues to dish out copies of his material to fans while on stage as he sees this as the most effecient way to reach out to fans.
“Mi still a give out CDs when mi guh stage shows. Before di media know mi, a dat mi use to do, but now di man dem just decide seh a filth dem a give the nation.”